Integrating Support Culture Through Junior Golf, Charity, and Competition: 3 Event Series Explained
- Brett Emmers
- Feb 16
- 4 min read
When Plus 3 Golf started running tournaments, it wasn’t because we wanted to become an event company.
It was because we needed a real-world way to bring people together, create shared experience, and generate sustainable funding that could support something much bigger.
Events are not the product.
They are infrastructure.
They are the front door into a system that integrates performance, community, and support culture into environments where pressure is real and expectations are high.
As we move into the next phase of growth, Plus 3 Golf will operate three distinct event series, each serving a specific purpose inside the ecosystem:
Charity Series
Competitive Series
Junior Development Series
Each series exists for a different reason.
Each series solves a different problem.
Together, they form one integrated model.
Charity Series
The Foundation of the Model
Plus 3 Golf has been producing and supporting charity events for over five years.
This is where everything started.
The Charity Series exists to generate direct funding for Plus 3 Golf Foundation operations and charitable programming.
These events include:
Tournaments benefiting Plus 3 Golf Foundation
Tournaments where we provide entertainment and operational support
Partner events where proceeds are donated in whole or in part
Charity Series events help fund:
Peer-advocacy and early-recognition programming
Youth and community initiatives
Scholarships and wellness access funds
Program infrastructure and staffing
These tournaments are about more than fundraising.
They are community-building environments where sponsors, players, families, and partners experience the mission firsthand.
The Charity Series is the financial backbone of impact.
Along the way, we’ve already seen how this approach changes conversations, lowers barriers to asking for help, and keeps people connected before things spiral.
Keith Whitley Celebrity Tournament
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Competitive Series
Legitimate Competition With Access
Two years ago, we launched our first P3G-owned competitive events.
This season marks Year 3 of our 2-Man Best Ball Competitive Series.
The Competitive Series is built for serious golfers who want a high-quality, competitive environment.
This includes:
Two-man best ball events
Regional competitive stops
Flighted and handicapped formats where appropriate
These are P3G-owned competitive events built for players who care about:
Competition
Structure
Course quality
Professionalism
The difference is that these events also live inside an ecosystem that acknowledges pressure instead of pretending it doesn’t exist.
Not forced.
Not performative.
Just present.
Revenue supports operations.
Visibility supports partnerships.
Participants become part of something bigger without being forced into programming.
The Competitive Series proves you can run legitimate golf competition and still care about the human side of performance.
Junior Development Series
The Next Generation
While charity and competitive events are established, our next major priority is launching the Junior Development Series.
We are being intentional about timing.
Junior programming deserves to be done right.
Once sustainable funding is in place, our focus will shift to building a junior series that integrates:
High-level competition
Age-appropriate resilience concepts
Support culture
Trauma-informed awareness
Mentorship
Not heavy programming.
Not labels.
Not clinical environments.
Real people.
Real relationships.
Real development.
We envision juniors playing practice rounds alongside mentors.
Older players, coaches, and trusted adults walking holes with them.
Not to coach swing mechanics.
But to model:
How to handle a bad hole.
How to talk through frustration.
How to reset.
How to compete without losing yourself.
Support culture is not something you explain to kids, it’s something you show them.
Trauma support, in this context, does not mean therapy.
It means teaching young athletes:
You don’t have to carry everything alone.
Your struggles don’t disqualify you.
There are adults in this space who care.
Simple.
Human.
Consistent.
If young athletes grow up inside environments where:
Support is normal.
Mentorship is visible.
And pressure is acknowledged…
The downstream impact on performance, retention, and well-being is massive.
The Junior Development Series is about shaping better players by building better humans.
Why 3 Instead of 1
Each series serves a different function:
Charity Series → Funds impact
Competitive Series → Builds credibility and scale
Junior Development Series → Builds the future
Together, they create a balanced system.
No single tournament has to do everything.
Each lane stays focused, strong, and aligned.
Events as Infrastructure
Plus 3 Golf tournaments are not one-off experiences.
They are repeatable infrastructure that:
Generates sustainable revenue
Builds community
Creates brand trust
Opens doors to partnerships
Supports Foundation programming
Golf is the front door.
Impact is the destination.
Where We’re Headed
We are expanding our Competitive Series this season.
We are continuing to strengthen our Charity Series.
And we are laying the groundwork for the Junior Development Series as funding allows.
This is a long-term build.
Slow.
Intentional.
Sustainable.
Final Thought
Plus 3 Golf is not trying to be the biggest tournament operator.
We’re building something more meaningful.
A platform where performance and well-being coexist.
Where competition and community live side by side.
And where events become a gateway to lasting impact.
If this resonates, we’d love to talk about how you can be part of building it.
This is just the beginning.
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