ABOUT US
A Story of Resilience, Golf, and Mental Health
Brett Emmers, founder of Plus 3 Golf, built his life around golf, dedicating himself to the sport with the ambition of playing at the highest levels. As a Division-1 scholarship golfer, his path seemed clear, until a career-ending injury abruptly changed everything. Stripped of the game that had defined him, he was left struggling with depression, substance abuse, and the uncertainty of what came next, a struggle many athletes face in silence.
The weight of an uncertain future and what followed was a transformative rock bottom. A suicide attempt forced him to confront the reality that many athletes are taught to fight, avoiding the roots of the problems, thus not knowing how to ask for help. His recovery was more than just personal; it became a mission. If he could rebuild his life, so could others.
That mission became Plus 3 Golf—a movement designed to break the stigma around mental health in sports, support the next generation of golfers, and build a community where no athlete fights their battles alone.
Resilience Community Mental Wellness Innovation Empowerment Integrity
01.
RESILIENCE: EMBRACING CHALLENGES AND GROWING STRONGER
PRINCIPLE
Resilience is the ability to bounce back from adversity, to transform setbacks into stepping stones, and to thrive in the face of challenges. At Plus 3 Golf, resilience is at the heart of every program, reflecting the journey of overcoming personal battles and achieving growth through golf.
APPLICATION
Athletes:
Teaching players how to manage the pressures of competition, injury recovery, and personal struggles. Workshops on stress management, mindfulness, and goal setting are integrated into our programs.
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Veterans:
Golf serves as a therapeutic outlet, helping veterans reconnect with themselves and their communities while fostering emotional recovery.
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For the Organization:
Resilience drives our willingness to innovate, adapt, and lead the charge in integrating mental health and athletics.
HOW IT’S MODELED
Sharing real stories of personal resilience from leadership, scholarship recipients, and participants.
Encouraging a growth mindset, where failure is seen as an opportunity to learn and grow.
02.
COMMUNITY: BUILDING CONNECTIONS THAT LAST
PRINCIPLE
Golf is a game of camaraderie, and at Plus 3 Golf, we take that to a deeper level by fostering a sense of belonging for all players, veterans, and supporters. We believe that strong communities build strong individuals.
APPLICATION
For Athletes:
Creating safe, inclusive spaces where golfers of all backgrounds can connect, grow, and share experiences.
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For Veterans:
Building peer networks through events and The Golf Armory, where veterans can find camaraderie and support.
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For Staff and Volunteers:
Encouraging teamwork and collaboration as part of a unified mission to support others.
HOW IT’S MODELED
Hosting charity events and junior tournaments that bring together diverse groups of people.
Engaging with local and national organizations to amplify our impact.
Providing mentorship opportunities to foster a “pay-it-forward” culture.
03.
MENTAL WELLNESS: GOLF AS A CATALYST FOR HEALING
PRINCIPLE
Mental wellness is not just about addressing challenges; it’s about proactively creating environments that promote emotional, psychological, and social well-being. Golf provides the perfect platform for mindfulness, focus, and community connection.
APPLICATION
For Athletes:
Incorporating sports psychology sessions into our Junior Development Tour to teach players how to handle stress, focus, and self-doubt.
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For Veterans:
Partnering with trauma counselors and mental health professionals to support veterans through their healing journeys.
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For the Golf Industry:
Advocating for the normalization of mental health discussions within sports culture.
HOW IT’S MODELED
Providing mental health resources (e.g., counselors, psychologists, and workshops) to all scholarship recipients and participants.
Using golf as a meditative activity that promotes focus, reduces anxiety, and enhances well-being.
Sharing educational content on the benefits of mental health in sports through our media platforms.
04.
INNOVATION: REDEFINING WHAT GOLF CAN BE
PRINCIPLE
Innovation is about challenging traditions, exploring new ideas, and creating opportunities where none existed. Plus 3 Golf leverages modern technology, storytelling, and holistic approaches to reshape how the sport is perceived and experienced.
APPLICATION
For Programs:
Pioneering the integration of mental health resources into competitive golf through scholarships, events, and workshops.
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For Media:
Using digital storytelling (YouTube, docu-series, social media) to amplify the voices of golfers and veterans.
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For Community Impact:
Developing initiatives like The Golf Armory to combine cutting-edge technology with grassroots engagement.
HOW IT’S MODELED
- Continuously seeking feedback from participants and adapting programs to meet evolving needs.
- Investing in advanced tools like golf simulators and analytics to enhance player development.
- Partnering with thought leaders in sports psychology, mental health, and technology.
05.
EMPOWERMENT: INSPIRING OTHERS TO ACHIEVE THEIR BEST
PRINCIPLE
Empowerment is about equipping people with the tools, confidence, and resources they need to succeed. At Plus 3 Golf, we believe every individual has the potential to achieve greatness when given the right support.
APPLICATION
For Young Golfers:
Offering scholarships and mentorship programs to help high school players reach their potential.
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For Veterans:
Providing therapeutic resources and community connections to help them regain confidence and purpose.
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For Staff and Volunteers:
Creating a culture of learning and leadership within the organization, encouraging everyone to contribute ideas and grow.
HOW IT’S MODELED
Designing programs that prioritize both mental and physical growth.
Celebrating individual and collective achievements across all Plus 3 Golf initiatives.
Sharing success stories to inspire others to pursue their goals.
06.
INTEGRITY: THE FOUNDATION OF EVERYTHING WE DO
PRINCIPLE
While not explicitly listed in the original core values, integrity underpins every action we take at Plus 3 Golf. It’s about being honest, ethical, and transparent in all aspects of our work.
APPLICATION
For Young Golfers:
Ensuring fair play, equitable opportunities, and clear communication.
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For Veterans:
Demonstrating accountability through measurable impact and transparent reporting.
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For Staff and Volunteers:
Encouraging ethical decision-making and a commitment to the organization’s mission.
HOW IT’S MODELED
Regularly publishing impact reports showcasing funds raised, lives touched, and lessons learned.
Holding ourselves accountable to the communities we serve, ensuring their voices guide our work.